|Faces| Huda Kattan

Like most successful people, Huda Kattan started small.  While holding down a job in finance that she hated, she launched a beauty blog in 2010, soon after which she quit her finance job. Kattan then started her Instagram account in 2012, followed by a beauty business selling false eyelashes in 2013.

Luck seemed to be on her side and in her case small got huge very quickly. The Dubai-based Kattan is now unchallenged in the makeup world. She has a breathtaking 20.7 million Instagram followers and has smartly leveraged that social media following to grow her business. She now offers liquid lipsticks, lip strobes, highlighter palette and eye shadows in addition to her lashes, which are available through her online shop and Sephora, which has 11.9 million followers on Instagram.

Kattan was born to Iraqi parents. She attended college in Michigan where she studied finance, a career she quickly gave up to become a makeup artist. Kattan met her husband at college and they moved to Dubai in 2008, where she now happily resides with him and their daughter.

When asked about the way beauty is perceived in Dubai she said  “Beauty in Dubai is on another level. I grew up in Tennessee. I loved to wear full glam. I used to want to wear flash lashes every single day. I remember wearing them once and someone was like, “Are you wearing false lashes?” I felt embarrassed. In the U.S., it’s perceived as though you’re trying too hard.

In Dubai, people respect you if you wear lashes to the grocery store. I’ve been at the gym at 5 in the morning and seen full glam, which, I think working out with your full makeup is just crazy. But it’s more over the top here. Middle Eastern women have very strong features, and makeup tends to accentuate those features really well without looking like too much.”

She says “I took beauty so seriously before, and I do still, but not in a way where I can’t have fun with it. I’m passionate to learn more, passionate to know how we can change people’s lives by giving them one tip. But when it comes to the look, it should be fun. You should just be like, “Yeah, I’m a cake face — so what?”

It is said that she makes an astonishing AED 66,000 with each instagram post.  Huda Kattan has changed a lot over the years and that simply proves that you CAN be the best version of yourself. She never feels shy to talk about her surgeries, fillers etc. unlike other public figures.  She is extremely humble, down to earth and truly inspirational. She is on the Internet’s most fascinating people’s list

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